First Lite
Role:
Design
Digital Marketing
Creative Direction
A gear-focused brand campaign for First Lite, developed in partnership with Stage 3 Motorsports around the Backcountry Build.
A purpose built vehicle designed to put First Lite's technical apparel into a real outdoor setting instead of a studio one.
The partnership worked because the overlap was already there: anglers, hunters, overlanders, and outdoor enthusiasts share
the same values First Lite is built on.
Durability, performance, and readiness for rough terrain.
The campaign extended across a full range of digital assets, including newsletters, brand spotlights for web, email, social content, a dedicated build details page, and broader multichannel and Google ad placements.
Marketing materials were also designed for several sponsor pitches, helping bring on additional partners along the way.
Beyond digital, the Backcountry campaign was built for opportunities across YouTube, expos, giveaways, and live events. Providing strong content synergy as it appeared consistently across video, and in person touchpoints.
First Lite
Role:
Design
Digital Marketing
Creative Direction
A gear-focused brand campaign for First Lite, developed in partnership with Stage 3 Motorsports around the Backcountry Build.
A purpose built vehicle designed to put
First Lite's technical apparel into a real outdoor setting instead of a studio one.
The partnership worked because the overlap was already there: anglers, hunters, overlanders, and outdoor enthusiasts share the same values First Lite is built on. Durability, performance, and readiness for rough terrain.
The campaign extended across a full range of digital assets, including newsletters, brand spotlights for web, email, social content, a dedicated build details page, and broader multichannel and Google ad placements.
Marketing materials were also designed for several sponsor pitches, helping bring on additional partners along the way.
Beyond digital, the Backcountry campaign was built for opportunities across YouTube, expos, giveaways, and live events. Providing strong content synergy as it appeared consistently across video, and in person touchpoints.
First Lite
Role:
Design
Digital Marketing
Creative Direction
A gear-focused brand campaign for First Lite, developed in partnership with Stage 3 Motorsports around the Backcountry Build.
A purpose built vehicle designed to put First Lite's technical apparel into a real outdoor setting instead of a studio one.
The partnership worked because the overlap was already there: anglers, hunters, overlanders, and outdoor enthusiasts share the same values First Lite is built on. Durability, performance, and readiness for rough terrain.
The campaign extended across a full range of digital assets, including newsletters, brand spotlights for web, email, social content, a dedicated build details page, and broader multichannel and Google ad placements.
Marketing materials were also designed for several sponsor pitches, helping bring on additional partners along the way.
Beyond digital, the Backcountry campaign was built for opportunities across YouTube, expos, giveaways, and live events. Providing strong content synergy as it appeared consistently across video, and in person touchpoints.