Bearclaw Bicycle Co. builds high performance titanium bicycles made to handle a various range of terrain. The frames and components offer distinctive ride characteristics and exceptional craftsmanship, but the existing web presence relies on a basic template that does not reflect the quality, price point, or aesthetic of the brand. This concept project explores a few key touchpoints designed to elevate the digital experience.

The redesigned homepage creates a clean entry point with a custom layout and clear visual hierarchy. A dedicated product page for the Beaux Jaxon frame takes the experience further, introducing deeper product storytelling alongside technical details and flexible package options. Across both pages, the redesign creates a more immersive shopping experience through interactive spec callouts, micro interactions, and subtle motion details, bringing the digital experience closer to the quality and character of the products themselves.