Bearclaw
Bicycle Co.
Role:
Design
Web UI
A visual identity for Vella Skin Co. A skincare studio led by a licensed esthetician building her own solo practice.
The brand needed to feel as considered as the services themselves. The new direction moved toward something more contemporary, clean, and quietly confident rather than formal or heavy handed.
The project centered on a custom wordmark, kept simple and elegant, setting the tone without overworking it.
Paired with a minimalist color palette to feel soft and skin forward, keeping the brand grounded with a sense of ease rather than clinical precision.
From there, the identity extended across everyday touchpoints of the brand. Business cards, printed service menus, a sign for the studio space. Additionally including gift bags and social assets to define how the brand sounds and feels in more casual, everyday moments.
Each piece worked as part of one cohesive system, so the brand felt just as intentional in a passing social post as it did on a printed card in hand.
Bearclaw
Bicycle Co.
Role:
Design
Web UI
A visual identity for Vella Skin Co. A skincare studio led by a licensed esthetician building her own solo practice. The brand needed to feel as considered as the services themselves. The new direction moved toward something more contemporary, clean, and quietly confident rather than formal or heavy handed.
The project centered on a custom wordmark, kept simple and elegant, setting the tone without overworking it. Paired with a minimalist color palette to feel soft and skin forward, keeping the brand grounded with a sense of ease rather than clinical precision.
From there, the identity extended across everyday touchpoints of the brand. Business cards, printed service menus, a sign for the studio space. Additionally including gift bags and social assets to define how the brand sounds and feels in more casual, everyday moments.
Each piece worked as part of one cohesive system, so the brand felt just as intentional in a passing social post as it did on a printed card in hand.
Bearclaw
Bicycle Co.
Role:
Design
Web UI
Bearclaw Bicycle Co. builds high-performance titanium bicycles designed to handle tough backcountry terrain. The frames offer exceptional ride dynamics and craftsmanship, but the original web presence relied on a basic template that didn't do justice to the brand's price point or aesthetic.
This concept project focuses on a few key touchpoints to elevate the brand's digital experience. The redesigned homepage serves as a clean front door built on a modern layout grid and clear visual hierarchy. The product landing page for the Beaux Jaxon frameset brings in deeper storytelling alongside technical component details, while targeted micro-interactions show off frame features, interactive hotspot callouts, and smooth motion details.