APG Brands
Role:
Design
Digital Marketing
Photography
Created digital assets for a range of in-house, off-road automotive e-commerce brands
for over five years. Including Northridge 4x4,
Stage 3 Motorsports, TrailRecon, Alligator Performance, and more under the APG umbrella.
My role as a digital marketing designer spanned across website graphics, landing pages, digital ads, social content, and seasonal promotional campaigns with a focus on keeping every touchpoint visually consistent as our products moved across several different channels and platforms.
The role involved close collaboration with the brand owners, internal marketing and sales, to translate our latest business goals into cohesive assets.
Working primarily in Adobe Creative Suite and Figma to execute anything and everything from quick turnaround promotional assets to larger rollouts. Part of that process would sometime include on-location company travel to shoot lifestyle photography of products and gear in real world use.
Capturing vehicles and our targeted products in off-road settings customers actually use them in. Which gave our brands a genuine credibility rather than relying solely on clean studio product shots.
APG Brands
Role:
Design
Digital Marketing
Photography
Created digital assets for a range of in-house, off-road automotive e-commerce brands
for over five years. Including Northridge 4x4,
Stage 3 Motorsports, TrailRecon, Alligator Performance, and more under the APG umbrella.
My role as a digital marketing designer spanned across website graphics, landing pages, digital ads, social content, and seasonal promotional campaigns with a focus on keeping every touchpoint visually consistent as our products moved across several different channels and platforms. The role involved close collaboration with the brand owners, internal marketing and sales, to translate our latest business goals into cohesive assets.
Working primarily in Adobe Creative Suite and Figma to execute anything and everything from quick turnaround promotional assets to larger rollouts. Part of that process would sometime include on-location company travel to shoot lifestyle photography of products and gear in real world use.
Capturing vehicles and our targeted products in off-road settings customers actually use them in. Which gave our brands a genuine credibility rather than relying solely on clean studio product shots.
APG Brands
Role:
Design
Digital Marketing
Photography
Created digital assets for a range of in-house, off-road automotive
e-commerce brands for over five years. Including Northridge 4x4,
Stage 3 Motorsports, TrailRecon, Alligator Performance, and more
under the APG umbrella. My role as a digital marketing designer spanned across website graphics, landing pages, digital ads, social content, and seasonal promotional campaigns with a focus on keeping every touchpoint visually consistent as our products moved across several different channels and platforms.
The role involved close collaboration with the brand owners, internal marketing and sales, to translate our latest business goals into cohesive assets.
Working primarily in Adobe Creative Suite and Figma to execute anything and everything from quick turnaround promotional assets to larger rollouts. Part of that process would sometime include on-location company travel to shoot lifestyle photography of products and gear in real world use. Capturing vehicles and our targeted products in off-road settings customers actually use them in. Which gave our brands a genuine credibility rather than relying solely on clean studio product shots.